UGC also needs to match the brand’s tone

FristDatabase

Brands should not be posting content that is low-quality – such as poorly-taken images and videos, or reviews that require excessive editing – as it damages brand integrity. But these pieces of content can easily be sorted through – to choose the ideal UGC that works for the brand, marketers will need to look at the high-quality content more closely. A visual can look excellent but if it doesn’t add value to the brand’s image, then it can’t be used. Curated UGC needs to align with the needs of email subscribers – while everyone loves looking at beautiful images, if it doesn’t share a coherent message, the image is worthless.  


and voice so that there is uniformity in the content shared – not only on social media but on websites and newsletters, as well. Color palettes are particularly important in this regard – brand colors help with recognition which is why consistency in content Frist Database color needs to be standardized. To accurately curate user-generated content that can then be used across platforms, it would help if marketers shared some design and visual inspiration to their users. Sharing past UGC campaigns with followers or posting similarly-themed images as a visual clue will increase the chances of getting quality entries that can add value to the brand.





User testimonials Everlane User Testimonial User-Generated Content Image Source Visuals have been a cornerstone of user-generated content but they aren’t the only type of UGC marketers can source. User testimonials and reviews – though largely text-based – can have just as much impact on brand followings as images. Since emails can also be text-only and still reach the intended audience, why limit UGC campaigns exclusively to visuals? Though images and videos are attractive and can garner more attention, a strong text review or testimonial from a customer can be just as powerful.