This is all because SEO is a long-term game

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This length of time has allowed webmasters and SEOs to create innovative, unique, and effective strategies to take their websites to the top of the search results. Even though it is a relatively straightforward practice, it allows limitless possibilities and immense flexibility in terms of creating and innovating new processes and strategies. This is one of the main reasons why SEO will always be one of the best digital marketing facets anywhere in the world.

However, with these possibilities and flexibility come people that aim to achieve results in a shorter time frame.—monumental results will only be gained through multiple months or years of effort. This is why people aimed to take advantage of the system, doing CY Lists unethical practices to gain results faster—in other words, a shortcut. These unethical practices in the industry came to be called black hat SEO, which led to the ethical and upright practices to be conversely called white hat SEO. To make it simple, white hat method is the good, clean way which makes quality, competitive, informative content it’s main weapon and tool, while black hat method is the ‘how-to-go around the rules’ method which uses doorway pages, invisible texts, keyword stuffing and comment spamming.




It abuses artificial and technical loopholes as it’s main route to attain higher page rank which search engines are not happy about. Some examples of black hat SEO are: Keyword stuffing Keyword stuffing is the practice of packing keywords into your site even when it makes no sense. It greatly lowers user-friendliness, information relevance, and quality of your site in exchange for a temporary increase in rankings. While this is something that Google can sniff out much faster nowadays, it is still very likely that users can encounter this issue.